Mr. Arjun Chugh is the innovative mind behind both 7th Heaven and the newest sensation, 7th Avenue Waffles. Since establishing Kitchen Fragrances India LLP in 2011, under the iconic brand 7th Heaven, Mr. Chugh has steered the company to remarkable heights. With the first outlet in Lokhandwala, Andheri (W) in Mumbai, Mr. Chugh laid the foundation for what would become India’s largest bakery chain, boasting over 300 outlets in 120+ cities nationwide.

Under his leadership, 7th Heaven has pioneered the concept of the Live Kitchen, crafting cakes in just 7 minutes, ensuring unparalleled freshness and quality. With a remarkable track record of success, Mr. Chugh has established himself as a pioneer in the culinary world, reshaping the dessert landscape across India.

Building upon this foundation of excellence, Mr. Chugh introduced 7th Avenue Waffles in 2023, expanding the brand’s offerings to include a tantalizing array of waffles, pancakes, churros, chimney cones, and boba teas.

With a focus on establishing itself as the go-to destination for indulgent treats, 7th Avenue Waffles aims to provide a one-stop solution for a heavenly culinary experience. By offering an affordable, branded alternative to traditional dessert stores, Mr. Chugh is revolutionizing the industry, making luxury desserts accessible to all.

Mr. Arjun Chugh’s perseverance and dedication sets the standard for the dessert industry in India and beyond.